Work

Systems We Built, and What Changed

Each one started with us sitting next to the team. Every figure below comes from the system itself: its code, its docs and its release history.

AJ Worldwide · International freight forwarding

How AJ Worldwide Moved Pricing Off Excel

AJ Worldwide's pricing team ran on three spreadsheets and a shared inbox. Since May 2026 it has worked in one pricing system, and the system keeps changing with the business.

  • 14 pricerswork every request in one system, instead of three spreadsheets and a shared inbox

  • Under 5 monthsfrom the first build to the team quoting in the system

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AJ Worldwide · International freight forwarding

A CRM Built Around One Company's Way of Selling

Off-the-shelf CRMs asked AJ Worldwide to sell their way. With its in-house team, we built one that sells AJ Worldwide's way.

  • 18 daysfrom the design meeting to a complete system the team could test

  • Won means shippeda deal counts as won only when AJ Worldwide's own shipment data shows the first shipment

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A Turkish fintech company

Reports Without Power BI

A fintech company's reporting depended on a few people and a tool most of the team never learned. Now teams build the reports they need themselves.

  • Self-serveteams generate the reports they need themselves, on the company's own database

  • No Power BIand no new tool to learn: reports follow the questions the team asks

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